SHOP REPORT

SELFRIDGES

Location: Oxford Street, London

Selfridges in (Oxford Street) is the second largest high-end department store in the UK after Harrods.

They are selling various brands separated by different section and each of the section has its own theme going on. Mannequins were styled properly in a creative way. It has the best window display which is artistic and conceptual. Its eye-catching and is quite likely to attract more customers.

It has friendly , vibrant and exciting environment to create fun way of shopping experience. There is something for everybody. Everything is well presented considering colour co-ordination, trends and style and detail.Staffs are friendly and approachable. There are cafes and restaurants for people to sit down and relax.

ANTHROPOLOGIES

Location : Regent Street, London

The store ambience was calming with soft music in the background. I think it targets customers who are adult women in their twenties and thirties and somebody who appreciates art and asthetics. The clothing design was combination of bohemian, hippies and vintage

There were garments with bold prints especially floral prints. I also noticed lot of clothes and accessories with floral embroideries.

DOVER STREET MARKET

Location: Hay Market, London

It’s a high-end fashion store that was established by Rei Kawakubo of Japanese label Comme des Garcons.

The way the shop is set up looks more like an art exhibition than usual retail store. There are art installations set up and clothes are displayed in a creative and innovative way.

 

LIBERTY’S

Location: Soho

Its a high end department store selling various brands and each brand have different departments which is arranged in beautiful way and has its own theme. Its a nice place to walk around and the way the store is merchandised and decorated is inspiring. Some rooms had fireplaces as past of the decoration, which gave homely environment. I think they selects the best products of the best brands, because i like everything that i saw. They have everything from classic, vintage,to modern, trendy and contemporary.

 

 

.URBAN OUTFITTERS

Location: Oxford Street

Urban Outfitters is for young adults who likes to be on trend which offers hip and trendy clothing. The display and the way the shop was designed had contemporary and modern theme. They had abstract paintings on display. I think its goes along with the type of products they are selling. The use of colours on the interior were vibrant and eye-catching.

 

MC QUEEN

 Location: Shoreditch, London

The collection was inspired from Japanese 1980s club kids, but fetish has always been the fundamental of the brand. It was contemporary and ready to wear collection.The fundamental logo which is the swallow became popular after Mc Queen’s runway show where a male model had dressed in a red lady suit covered in swallow prints.Since then, it became popular.

Alexander Mc Queen created this brand as a gateway, where he could create whatever he wants. At that time, he was working for Givenchy.

Some of the prints and the embroidery on the menswear collection were also taken from Masai Tribe.

BEYOND RETRO

Beyond Retro is a vintage clothing store. They sell both new and second hand products. The pricing is reasonable and affordable. They have various range of vintage clothes from day wear to evening wear and even bridal dresses, but it might take a longer time to find out the one you want to buy..Currently they have mannequins styled in Halloween costumes. At the entrance, they had a section where there were flyers and information on upcoming gigs or events.

 

ACNE

Acne Studio almost looks like an art gallery ; previously the building was an art gallery. The display was artistic and i like how the mannequins head was fully covered. It’s very clean and the walls were all white. They offer high quality clothing with minimal design. On the display, the yellow, grey and white goes along well together.

STELLA MC CARTNEY

Stella MC Cartney does not use animal’s skin or fur in her creations. The current collection was youthful, fresh, feminine, sporty and minimal. It’s a feel good place and the interior decoration and the colour of the walls were soft that goes with the collection. Most of the garments has swan prints on it.

SONIA RYKIEL

The ambience was calm and relaxing with almost everything painted red. There were books placed on the showcase as part of interior design. I asked the staff there, where does the books idea comes from, and she told me that, Sonia Rykiel was fond of reading books and there are 15,000 books in that store. The store only plays French music and people often come here to relax and listen to the music.

The clothing designs were classic and feminine with warm colour palette.

BURBERRY

The Burberry store had Shakespeare theme, where they had used statues that looked like the people from that period of time as part of their display along with the products. The coat on the picture has collar that is inspired from the 16th century ruff that used to be worn by men, women and children of that era.Everything was displayed in a playful and creative way. Staffs were friendly and approachable.

 

VANESSA GOUNDEN

Location: Mayfair, London

 

 

The collection is called “Stitch in Time”and its a collaboration between designer Vanessa Gounden, Amita Makan and Reach for Recovery (Breast Cancer Support Group).Therefore, three sectors which is fashion, visual arts and care working together to bring positive, meaningful and proactive change. The ribbon detail on the dress was taken from Cancer Research logo.

I think the prints were bold and unique and most of them had prints of magnified threads. The clasp of the clutch looked similar to naural stones.